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 Heather
Fraser’s independence, desire to be her own boss and “chart her own
course” is what initially drove her to get started in business ownership
20 years ago and she’s had no regrets since then. Today, Heather feels
her dreams fulfilled through the purchase of The Growth Coach which
allows her to “inspire, motivate, and help” other business owners “build
(their own) strong, successful businesses”.
What sets her apart from others in her field is not only the passion she
has for what she does, but also the fact that she works on helping
improve the effectiveness of not just the business or the business
owner, but both saying, “I believe that you can’t improve the business
without improving the owner.” She keeps an ongoing, year-round
relationship with her clients and does her best to make sure they too
are performing at their best and maximum potential.
Her ideal client would be “any business owner who wants to gain a
competitive edge by becoming structured and who wants to create and
implement business goals.” Heather thinks it is important for her
clients to be able “to learn how to step back and work on the business,
rather than work in the business.”
When asked what she foresees as up and coming in her field, Heather
states that she believes, “networking will intensify as business owners
seek to make more connections.” She also foresees “an increase in
collaborative relationships which build on connections formed because of
networking activities.” Which is what MiamiBusiness.com is all about; it
is, in Heather’s words, “an organization that is on the cutting edge of
relationship building.” Emphasizing on “what true business growth is
about –establishing strong, profitable relationships.”
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